Inside the Course...
You will Learn
Stage 1
With 2.6 Billion Monthly Active User, Facebook is the Largest Social Media Platform in the World at this Moment and with Instagram and Whatsapp under it's wing Facebook is going to be the undisputed Social Media Platform for a long time. As an Advertiser & Business Owner you should empower yourself to Dominate this Gigantic Platform for your Benefits.
Lesson #1: The Power of Pixel in the Digital Marketing!!
Lesson #2: Create Ad Account & Setup Your Pixels
-
Learn every step it takes to Create a Facebook Ad Account from the Scratch and Install the Facebook Base Pixel along with creating the Correct Facebook Events
-
Build Custom Conversions which will be Optimised in all Your Future Campaigns
Lesson #3: All kind of Audiences on Facebook
-
Types of Audiences on Facebook, some of which are untouched by most Marketers
-
How does these Audience make an Impact to your Ad Campaigns
Lesson #4: Everything you need to know about Audience Targeting
-
Learn how to find Winning Audience in each Stage of Campaign Targeting
-
Have Step by Step Process of how to create Automated Audience each time
-
Learn how to Never fall Short of Find Your Target Audience in Your Campaign
Lesson #5: How to Create Cold, Warm & Hot Audience on Facebook
-
Audience Segmentation for Laser Focused Audience Targeting
-
Identify & Build Cold, Warm, Hot & Existing Customer Audience on Facebook Ad Account
-
Learn how to find Winning Audience in each Stage of Audience
At the end of the Stage1 You should be ready with the Landing Page or Website which is ready to take and nurture the unlimited Traffic and Audience which are seamlessly segmented on Your Facebook Ad Account for Retargeting with the Power of Pixel Implementation which is ready to show you it's Magic once Your Ads Start.
Stage 2
Before a Jockey Participates in a Race he goes around the entire Race Track with his Derby House, Similarly before you start Running Campaigns like a Pro Marketer you should know what you are getting into. You should know all the Elements of Facebook Ads.
Lesson #6: Important Elements of Facebook Campaigns
-
Become Winning Jockey know Your Race Track like no one
-
Learn everything about Facebook Ad Account like a Pro
-
Know What can and can not impact your Ads & Campaigns
-
Learn about Campaign Objectives which will work and ones which you should avoid
Lesson #7: All About Budget & Bidding Strategy
-
Learn How to use Campaign Budget Optimise CBO Campaign Strategy
-
Use the Power of Facebook AI to Scale your Campaign with CBO
-
Learn the Secret of identifying the Budget Strategy
-
Learn All Bidding Strategies available on Facebook in Detail
-
Learn when to Implement which Bidding Strategy
Lesson #8: Everything about Placements & Ad Formats
-
Learn the Ad Placement Opportunity available at your disposal
-
Understand the Power of using Manual Placement, a hidden secret to save Ad Spend
-
Learn why using Video Ads is more powerful than Image Ads
-
Learn how to easily change your Image into a Video
-
Learn how to use Secret Video Size which will give you more Real Estate on User's Phone
Lesson #9: Key Metrics to Assess Your Facebook Campaign Performance
-
If you can't Measure it, You Can't Grow it. Learn how to see Key Metrics on Facebook Know your Campaigns, Learn how to Look at Key Metrics which Drives Conversions
-
Learn How to Judge which Campaign, Ad Set and Ads, Creatives, Ad Copy is working for you
-
Track Your Customer Journey like you tracking your Enemies who are ready to Attack you
Lesson #10: The Secret Facebook Ad Strategy by Meher Patel
-
Learn "Test > Optimise > Scale" 6 Figure Growth Strategy used by Neon Digital Media
-
Learn the Multi-fold Tried, Tested & Proven Step by Step Secret Strategy
-
Learn how to Test Your Creative Angles & Audience with Small testing budget
-
Learn how to find the Winning Audience & Creative and move them to Optimisation Phase
-
Learn how to find the best Combination of Audience and Ads to move it to Scaling Phase
-
Learn how to avoid Ad Fatigue and use Dynamic Creative Ad testing to quick testing
If you don't have a Plan, then you have Plans to fail, Facebook Advertisement Success is not a Business of quick and easy money making opportunity. All it takes is a Plan, there is a Science behind Facebook AI & Arts in which we as Human make use of it. The Perfect Blend of Science and Arts will give you immense Success which will only Grow Consistent
Stage 3
If Facebook is King of Advertisement than Google is No Queen, in fact it has proven to be Big Daddy of Gigantic Sales Results for many Business. In this New Week we will learn the Potential of Google Advertisement and squeeze every ounce of juice available to help you Grow your Business
Lesson #1: Google Ads Introduction
-
Understand the Platforms available with Google to Leverage at every Stage of Business Domination of Search, Display, Video, Discovery & Shopping Ad like no one else
-
The Omni-Channel Marketing Approach to create a Brand which is unforgettable
Lesson #2: Google Ads Conversion & Google Ads Targeting Opportunity
-
This is how we do it, We Build Ad Accounts so Strong that it last us forever and only get better as day passes to give us the flavour of Old Wine when it gets older.
-
Identify and Create Google Conversion Events to build a Strong AI on the Ad Account
Lesson #3: All Types of Audience Available on Google Ads Account
-
Google can track you down the Rabbit Hole, Learn to Leverage it like No one else
-
Explore the Unexplored Custom Audience by many Marketers
-
Show Ads to your Competitors with the Power Google Custom Audience
-
Show your Ads to Customers who Searched for your Product or Service on Google but didn't click on your Ad
Lesson #4: Mindset behind Creating a Google Search Campaigns
-
Unleash the Power of Google Search Engine to it's full potential
-
Use the Exact Step by Step Strategy used by Neon Digital Media for Search Campaign
-
Be Visible Every-time Your Keywords is Searched on Google Search Engine
-
Learn the Match Type we use in-house to get 90%+ Impression Share
Lesson #5: Everything about Keyword Planning & Creating Search Campaign
-
Create 4 Types of Search Campaign which covers more than 90% Search Imp Share
-
Create Re-marketing Search Campaign to Dominate your Niche
-
Write Search Ads which get Highest Quality Score and Ad Rank for High Visibility
-
Create Negative Keywords before you start your Campaign to avoid Ad Spent Wastage
By the end of this week you have Learned the Power of Google Ads and you have build a Strong Foundation to Strengthen your Ad Account AI. You learned how you can Leverage the World's Most Powerful Search Engine with Dominating with the Visibility of Your Brand.
Stage 4
Google Advertisement is Dynamic from Every aspect and it has one of the Most Powerful Platforms for Advertisement which runs in Billions of Dollars. Their Auction can confuse any sane mind but if you learn how to Leverage it in the right direction it can work for you like a Missile to win the War with one Shot.
Lesson #6: All About Google Bidding Strategy
-
Dissect the Google Bidding Strategy and make it easy to Understand and Implement
-
Learn which Bidding Strategy to use in which Campaign and at what Stage of Scaling
-
Allow Google to give you Conversion based on Value Bidding Strategy
-
Learn how you can Leverage Google Automated Bidding Strategy work for you
Lesson #7: How to Create a Display & Video Campaign
-
The Most Powerful Platforms after Search Engine is Google Display & Video
-
Get access to 95% Internet user with Google Display Network of 2 Billion Website & App
-
Dominate the 2nd Largest Search Engine after Google i.e. Youtube with your Brand
-
Run Successful Display & Video Campaigns to get High Visibility Resulting in Conversion
Lesson #8: Understanding Campaign Goals & Types in Google Ad Account
-
Google has various Campaign Goals and Associated Campaign Type and Subtype
-
Choose the Right Campaign Goal and Campaign Type to Achieve your Business Goal
-
Learn how to Successfully Create each types Campaigns
Lesson #9: Key Metrics for Google Campaign Optimisation
-
Learn How to Optimise & Scale Each Types of Campaign in Your Google Ad Account
-
Learn all the Important Metrics that you should be looking at across the Ad Account
-
Learn how to Identify the Winning Audience and Winning to Scale and Change Bid
-
Learn how to Switch off the Losing Audience, Campaign, Keywords from your Ad Account
-
Learn how to Identify how well are you doing against your Competitors on Google
-
Find the Hidden Reasons why your Campaign is working & not working for you
Lesson #10: How to Create a Google Shopping Campaign from Scratch
-
The Most Powerful Platform for Ecommerce Business Owners on Google is Shopping Ads
-
Google Shopping Ads is a Giant Platform by itself and it's own Rules and Strategy
-
Learn how to quickly Launch & Successful create your Winning Shopping Campaign
-
Create Winning Feeds which gives you Relevant Clicks which ends up in Conversions
-
Put the Winning Products on the for front and low margin Products at the backend
Lesson #11: Rules to Control Google Campaigns
-
Time to Learn the Strategy which works after you have Learned the Tools
-
Understand The AIDA Principal which was Invented in 1989 by Elmo Lewis
-
Implemented by almost every Fortune 500 Companies across the World
-
Within the Principal of AIDA Neon Digital Media has created a Robust Google Ads Strategy
-
Implement the entire Strategy Step by Step as it in your Ad Account to gain Success
By the End of this Session to Ready to for a War, A War to take on Every Competitors in the Market who is against you and you are ready with all the Right Arms and Ammunition to Attack and win the War with even them realising that you came and Conquer